Abstract Chain: Creating a Blockchain Ecosystem for Mainstream Users

Abstract Chain will be launched in January 2025, a blockchain platform focused on consumer experience, aimed at bringing cryptocurrency technology to the masses. It provides a seamless user experience through native account abstraction technology and leverages the fan base of Pudgy Penguins IP to create a unique user ecosystem.

Abstract's growth strategy revolves around building a "digital entertainment theme park": owning its own portal platform, integrating live streaming and reward systems, and attracting application developers to join the ecosystem. By the end of May 2025, the platform has attracted over 10,000 broadcasters, with an average daily user engagement duration of over 7 minutes and a 30-day retention rate of 40%. The live streaming feature has become one of its main competitive advantages.

Abstract Chain has currently achieved large-scale application: nearly 2 million registered wallet users, daily active users of about 100,000, and approximately 700,000 on-chain transactions per day, reflecting a very high level of platform activity.

Business Model and Growth Strategy

Abstract adopts a development path different from traditional public chains. It does not focus on asset accumulation, but instead builds Portal into a dynamic online hub, designed around the following three key functions:

1. Basic services: wallet, fiat entry, token exchange and other tools
2. User Interaction: Live Streaming and Reward Center Enhance User Engagement
3. Project Discovery: The Spotlight section guides users to explore new content.

This system ensures that new users can quickly access Web3, while old users are continuously attracted back by new content. Abstract's growth strategy can be summarized as: User Guidance >> Portal Reception >> Application Ecosystem Drive.

User Guide

The initial user base of Abstract largely benefited from its association with the Pudgy Penguins IP, while also being supported by a very user-friendly design concept.

• The native account abstraction feature allows users to create Abstract accounts just like registering for a regular website account.
• Adopting zero-knowledge rollup technology to ensure extremely low gas fees and high concurrency capabilities.
• The Portal integrates basic crypto tools such as wallet, recharge, and trading, lowering the usage threshold.

Pudgy Penguins has over 3 million followers on mainstream social media platforms, providing Abstract with a large user pool. Within two months of the mainnet launch, it attracted 1.61 million wallet activations. The users mainly come from developed markets, with 17.4% from the United States, and the rest distributed across European and East Asian countries.

Portal

Portal is known as the "Digital Paradise", a place for users to discover popular applications and creators, while also serving as the core interface for managing assets and rewards. As of March 2025, Portal has over 600,000 monthly active users and 100,000 daily active users, with an average daily user stay time of over 7 minutes.

Live Streaming Feature

Live streaming is one of the core functions of Portal. The "watch and earn" model launched by Abstract encourages users to participate in interactions, including tipping, commenting, and gifting. As of the end of April 2025, Portal has accumulated over a thousand streamers, with a total live streaming watch time exceeding 500,000 hours. Some top streamers have received tips as high as 9 ETH in a single session.

Reward and Reputation System

Abstract uses off-chain XP as the main incentive tool to encourage participants who meet target behaviors. At the same time, the badge feature allows users to showcase their achievements, gradually forming a complete reputation system.

Application Discovery

Portal also serves as the "app store" for the Abstract ecosystem. The "Discover" section showcases high-quality applications selected by user votes, covering multiple categories such as digital collectibles, games, NFTs, social, AI, and more.

Application Ecosystem

Abstract is dedicated to attracting consumer applications from Web3 projects and mainstream institutions.

Web3 project

Abstract is fully compatible with EVM and supports the migration and cross-chain deployment of Ethereum smart contracts. The platform has launched the "Resident Developer Program" to provide developers with market support, technical guidance, and a monthly stipend. Currently, more than 120 projects have been deployed on Abstract, covering various fields such as gaming, social networking, and trading.

mainstream institutions

Abstract is actively collaborating with consumer-facing institutions, such as music and sports brands, to migrate their Web3 products onto the blockchain. For example, the Oracle Red Bull Racing team launched an on-chain fan engagement project called "In the Moment" on Abstract, aimed at a younger audience, combining classic F1 moments with digital ownership and interactive experiences.

Core Concept: Consumer-Level Encryption

The mission of Abstract is to create "consumer-grade crypto", which is to construct a large-scale popularization path for "blockchain applications that serve the daily lives of billions of people and meet their personal needs". They believe that the best way to guide the first 50 million users into the crypto world is to focus on "non-essential consumption" scenarios, such as gaming, socializing, emoji culture, and collectibles.

Initial Blockchain Performance

By late May 2025, Abstract has created nearly 2 million wallets, with a total of 1.4 million contracts deployed, and the total on-chain value secured at (TVS) has reached 53.4 million USD. At the beginning of March, the daily transaction volume once reached 1.5 million, then stabilized around 500,000; by May, the cumulative number of on-chain transactions has reached 60 million.

Conclusion

The Abstract team was the first to propose a "consumer-centric" model for building a crypto ecosystem, aiming to push Web3 towards the mainstream. Their vision of "consumer-grade crypto" has been validated through the successful expansion of the Pudgy Penguins IP, and now, through the Abstract Blockchain as a carrier, it is further amplified into a vibrant, continuously operating online hub.

To achieve exponential expansion in the future, Abstract needs to explore genuine "killer applications" that are likely to break through first in the fields of gaming and pop culture, while attracting traffic-oriented creators and global brands to connect to its platform.

At the same time, the consumption of cryptocurrency is also heating up rapidly. TON and Kaia are backed by social media platforms, while Base and BNB have exchange support, and Sonenium is driven by institutions. These competitors are all joining the battle for mainstream adoption, accelerating the entire industry's pace towards mainstream.