Trump and memecoin: Behind the moves full of implications

Eric Trump has now confirmed what many have long suspected: The Trump family is officially going all in on the memecoin Official Trump (TRUMP).

In a tweet this week, he announced that this token will officially link with WLFI, the family's larger crypto joint venture project. In fact, this statement marks a significant turning point, as he stated:

"I am proud to announce that the TRUMP memecoin is partnering with WLFI. Although their meme wallet has not progressed, they remain focused on building the most interesting meme on earth – Trump. Furthermore, we are proud to announce that World Liberty Financial plans to acquire a significant TRUMP position for their long-term Treasury. We share a greater vision for cryptocurrency, patriotism, and long-term success."

Just a few days ago, Trump's sons insisted they had nothing to do with this token, calling it an "unwanted" byproduct. But now, with the eldest son publicly supporting TRUMP, it is clear that the crypto plans of the American president's family are increasingly hard to deny as coincidental.

Power, Profit, and the Position of President

For a long time, Trump has turned his name into a money-making machine, attaching it to everything from bottled water to skyscrapers that he didn't even build. But now, in his second presidential term, his biggest money-making trick may come from the simplest thing — cryptocurrency.

The TRUMP token was launched just before the inauguration in January, relying entirely on speculation and the political aura of the presidency.

The price once soared to $75, then quickly plummeted — but the Trump family still made a fortune. Each transaction brings in fees. And in the crypto world, what matters is not just the amount of money, but also the source of the funds.

TRUMP price chart 1 day | Source: TradingviewBecause the game here has its own rules — foreign investors, legal loopholes, and the anonymity of blockchain have created a new revenue stream that no modern President has dared to touch.

The real concern is not price volatility but access rights

What makes the memecoin TRUMP much more dangerous than a typical speculative asset is how it opens the door for foreign powers to "buy political access" easily.

After the price of TRUMP plummeted, the project unexpectedly launched a "lottery" style promotion: the 220 largest token holders will be invited to a dinner at Trump National Golf Club in Virginia, where the top 25 will be granted VIP access – including a meeting with the President and a tour of the White House.

The event is not to be held under the guise of a campaign rally, nor is it to be called a fundraising event. Simply put, it is declared to be a "business event" – where the entrance fee is exchanged for the amount of TRUMP you hold.

Although the guest list has not been made public, investigations by the media reveal that nearly half of the 220 largest buyers use exchanges that block users from the United States – a clear indication of foreign origin. Among the top 25 individuals, as many as 19 also fall into this category.

The most prominent face on the list – Justin Sun, the Chinese crypto billionaire, is currently facing fraud allegations from the U.S. Securities and Exchange Commission (SEC) under the Biden administration.

Sun has spent over 20 million dollars to acquire TRUMP tokens, becoming the number one investor, thus gaining special access at the party with the President.

Ironically, just a few weeks after Trump began his second term, the SEC filed a motion to stay the lawsuit against Sun.

The system is being bent for the benefit of Trump

Trump once dismissed cryptocurrency, calling it something "based on thin air." However, now crypto has become a pillar in the post-first-term money-making model, and his administration is acting quickly to pave the way for that.

In April, the U.S. Department of Justice was directed to dissolve the unit specializing in cryptocurrency fraud investigations. A month later, Trump sat at a banquet table with the top holder of the TRUMP token and declared:

"Crypto really has many reasonable arguments."

The contrast is too stark. Just last year, Sam Bankman-Fried was sentenced to 25 years in prison for fraud related to the FTX exchange. In contrast, Trump is going against that narrative — removing oversight, giving the green light to the very agencies that failed to regulate this industry.

His promise is to turn America into the "crypto capital of the planet." But in reality, this is just a part of a larger money-making scheme that he is building.

Expanded Earning Model

Donald Trump has never adhered to the ethical standards of previous Presidents, even as a pretense. In fact, during his first term, he refused to divest from the Trump Organization.

He ignores the voluntary conflict of interest rules that every other president has respected. His sons continue to run the company, signing licensing agreements that require no capital but bring in huge fees.

The second term is the same — only different in that it is more "digital".

Since January, the memecoin TRUMP and related crypto projects have brought the family over 350 million dollars in trading revenue and fees.

This is not a donation and does not fall under the jurisdiction of campaign finance law. This is real profit – anonymous, hard to trace, and closely tied to Trump's role as President of the United States.

WLFI becomes a pillar

For a long time, the Trump Organization has prioritized branding over building reality, and their crypto projects follow that model as well. In September, the Trump family launched WLFI, which is currently at the center of Donald's financial ambitions.

After winning the election, Justin Sun purchased 75 million dollars worth of WLFI tokens and became an advisor to the project.

On May 1st, Eric Trump and Zach Witkoff announced a $2 billion investment through a stablecoin issued by WLFI, backed by the Abu Dhabi government. The profits from this deal could be extremely large.

Last week, Trump's sons tried to distance themselves from the memecoin TRUMP. But this week, Eric has completely reversed his position, officially linking the memecoin with WLFI.

Clearly, this decision is not a whim but a necessary consequence when the benefits have become too large, and the profits are so enormous that they cannot be ignored.

Trump's sons have officially returned to the game — because that money, in fact, has never left their hands.

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Dinh Dinh