Strategies for Improving Community User Conversion Rates

In the early stages of community development, a large amount of resources is投入到 expanding the user base. However, even with the attraction of numerous users, the activity level of the community and the actual product usage rate often do not improve accordingly. This phenomenon is like trying to fetch water with a leaking bamboo basket; despite having ample water sources, it is difficult to retain it. So, how can we effectively improve user retention and conversion?

To solve this problem, it is first necessary to clarify the fundamental reasons that make it difficult for users to convert:

Main Barriers to User Conversion

The disconnection between social accounts and blockchain addresses ###

Currently, most community members' social media accounts lack a connection to their blockchain addresses. This makes it difficult for community managers to correlate active social accounts with the addresses that are actually active on-chain. A lot of effort is being put into the operation of social platforms, while the active status of the truly critical blockchain addresses has not received the attention it deserves.

lacks a sustainable incentive mechanism

Community operation is a long-term endeavor. In the startup phase, the focus is on scaling; while in the growth phase, attention must be given to both quantity and quality. However, due to resource constraints, many community activities often only have short-term effects, which is not conducive to long-term user conversion.

The operational system is not完善, and the degree of automation is low.

Many Web3 teams are in the startup phase and face challenges of insufficient resources and manpower. Community operations mainly rely on manual work, leading to a large amount of repetitive tasks, making it difficult for community managers to focus their efforts on the critical link of user conversion.

Market Trends: Built-in Community and Long-term Incentives

The advantages of built-in communities ###

Traditional community models require users to switch back and forth between social platforms and project official websites, increasing the risk of user attrition. Some leading projects have begun to directly build communities within their official websites, such as Arbitrum, which has set up a community section on its site where users can directly experience the product.

This built-in community model allows community managers to directly act on users' blockchain addresses instead of social accounts, thereby optimizing the user conversion process more effectively.

Long-term Incentive Mechanism

In order to improve user conversion rates, the project also needs to establish a long-term effective incentive mechanism:

1. For projects with unissued tokens, the expectations surrounding the future token generation event (TGE) can be used to guide user behavior.

2. Introduce a points level system to provide instant rewards for every valid action taken by users, while also helping managers monitor community activity in real-time.

3. For projects with already issued tokens, consider designing a dual-token model, using the existing token as a equity token and introducing points as a utility token to incentivize user participation and loyalty.

Improve Efficiency with Tools

In the current market environment, user attention is a scarce resource. If users are not quickly guided to use the product after joining the community, even significant investment in user acquisition may not yield ideal results.

Shifting the focus of community operations from social media accounts to blockchain addresses is key to improving user conversion rates. Considering the limitations of team resources and individual energy, utilizing professional tools can help projects achieve this goal more effectively.

By adopting these strategies, projects can better retain users, enhance community engagement, and ultimately achieve higher product usage rates and user conversion rates.