ZORA: The Next Hottest Web3 Social Platform?

Recently, the ZORA platform has attracted widespread attention in the crypto community. As an on-chain social network akin to Instagram, ZORA's uniqueness lies in its tokenization of user profiles and posts, allowing creators to directly earn from their content.

The core mechanism of ZORA includes:

• User profiles and each post are tokenized
• Posts are linked to creator tokens
• All creator tokens form trading pairs with ZORA tokens.

A 3% fee is charged on each transaction, distributed to creators, the platform, and liquidity providers, among others. This reward model allows every token holder to benefit.

ZORA has also pioneered a peer-to-peer advertising marketplace, supporting precise micro-targeting advertising strategies, which contain enormous profit potential.

In terms of the token economic model, ZORA has a total supply of 10 billion tokens, of which 35% will be fully unlocked at the TGE, including airdrops, community incentives, and liquidity portions. The team and investor portion has a 6-month lock-up period, followed by a 36-month linear unlock. The treasury portion will have a 6-month lock-up followed by a 48-month linear unlock.

Since its issuance, the ZORA token has experienced a period of sluggishness, but recently it has regained upward momentum through the integration of fundamental applications and the flywheel effect, showing a trend quite similar to that of Virtual.

From the team's background, most of the core members of ZORA have experience with Coinbase, focusing on product development that integrates crypto-native and Web2-native experiences. They demonstrate a willingness to experiment openly and iterate quickly.

With its powerful flywheel model, simple UI/UX design, support from the Base team, and favorable market conditions, ZORA is expected to continue rising. With the new integration with Base applications, ZORA will be in a favorable position once user influx occurs.

Although the popularity of SocialFi may not be as high as before, the development prospects of ZORA are still worth looking forward to. The market is forward-looking, and once a reflexive cycle is formed, various indicators are expected to continue improving. Even though there has been a significant increase recently, ZORA may still have further upward potential in the coming months.