ZORA: The New Wave of Social Media Platform

Recently, the cryptocurrency market has once again stirred up a wave of consumer-grade application enthusiasm, and ZORA, as one of the leaders, has attracted widespread attention. This on-chain social network platform, similar to Instagram, is reshaping our understanding of social media with its unique tokenization mechanism and innovative revenue model.

The Core Mechanism of ZORA

ZORA's operating model is quite unique:

1. User Profile Tokenization
2. Each post is tokenized.
3. Posts are bound to creator tokens
4. Creator tokens form trading pairs with ZORA tokens

This design ensures that every transaction incurs a 3% fee, allowing creators to directly benefit from their content.

Revenue Distribution Model

The revenue distribution of the ZORA platform is very transparent:

• Creators receive 2% (1% from the tokens paired with their tokens, 1% from their own tokens)
• Trading rebate 0.3%
• platform rebate 0.3%
• ZORA platform received 1.3%
• Doppler gets 0.1%
• Liquidity providers earn 1%

This model ensures that all parties in the ecosystem can benefit.

Innovative Advertising Model

ZORA introduces the concept of a peer-to-peer advertising market, supporting micro-targeted advertising strategies. If executed properly, this will bring a huge profit wave to the platform.

Token Economics

The total supply of ZORA tokens is 10 billion, allocated as follows:

• Community Incentives: 20%
• Airdrop: 10%
• Liquidity: 5%
• Investors: 26.1%
• Treasury: 20%
• Team: 18.9%

The token unlocking plan has also been carefully designed to ensure long-term development.

Market Performance

Although the ZORA token has only recently been launched, it has regained upward momentum after experiencing a period of stagnation. Its price chart is quite similar to that of the previously highly regarded Virtual project, which has sparked numerous speculations in the market.

Team Background

Most members of the ZORA team have a background in Coinbase, and they focus on creating products that integrate native crypto experiences with native Web2 experiences. The team demonstrates a willingness to experiment openly and iterate quickly, which is essential for exploring new social and creator economy models.

Future Outlook

With the new integration with the Base application, ZORA is expected to welcome a surge of users. Multiple independent teams are building infrastructure for the ZORA platform, including trading ports, bot programs, and front-running tools. These signs all indicate that ZORA may become the next platform to ignite a social media revolution.

Although the concept of SocialFi has already shown some performance at the beginning of this cycle and may lack freshness, ZORA's innovative model and strong flywheel effect are still worth paying attention to. As time goes on, various indicators are expected to continue to improve.

In the cryptocurrency market, opportunities often outweigh narratives. Although ZORA has recently surged significantly, considering its potential, it is still possible for it to continue rising in the coming months. A striking creator could potentially spark a frenzy for ZORA, and this potential explosiveness should not be underestimated.