Discussion on the Rise of TG Ecosystem Traffic

Telegram(TG) has become one of the fastest growing social platforms in the world, with monthly active users exceeding 950 million. As a highly open and feature-rich platform, TG can be compared to the WeChat ecosystem in many respects.

TG has 240 million users in the CIS region, making it the mainstream instant messaging tool in the area. In addition, TG also has a large number of users in emerging market countries such as India and Indonesia. It is worth noting that the proportion of cryptocurrency users among TG users is not high; in many countries, TG is just an ordinary messaging software.

The TG ecosystem is continuously improving its functional construction. Features such as channels and friend circles have become important infrastructure and rise means for developers. The mini-program ecosystem is developing rapidly, covering multiple fields such as ride-hailing and e-commerce. However, TG currently lacks a mature advertising system, which has also given rise to some grassroots advertising solutions.

TG provides a huge traffic opportunity for mini-games. Currently, the penetration rate of TG mini-games still has a lot of room for improvement, and with the rise in the user base, rapid growth may occur in the future. The form of mini-games is also continuously evolving, and future development is worth looking forward to.

For the TG project team, identifying the target user group is crucial. It can be positioned from two dimensions: geographic location and Web2/Web3 users. The monetization models vary across different regions and user groups. Currently, a common approach is a hybrid model of IAP and asset issuance.

The CIS region is an important market for the TG ecosystem, with not only a large number of users but also high user quality and engagement. Although markets like India have a large user base, the user value is relatively low.

The rise strategy of the TG ecosystem needs to pay attention to the following points:

1. Low development costs, high ROI, but lack of mature scalable customer acquisition methods.
2. There is no fixed rise path, and multiple attempts are needed.
3. Products should match user habits rather than pursue the highest quality.
4. To stimulate users to actively participate in rise
5. The monetization model should focus on creating value for users.
6. Social dissemination needs to make efforts in three aspects: product functionality, value design, and cultural attributes.

Overall, the TG ecosystem is still in a rapid development stage, containing huge opportunities. Project teams need to deeply understand the characteristics of different markets and formulate suitable product and operation strategies in order to stand out in this emerging ecosystem.