A New Paradigm of Community-Driven Rise in the Web3 Era

In the Web3 era, blockchain technology has reshaped the form of communities, transforming them into an open, fluid, and interconnected ecosystem. In this ecosystem, individual autonomy and collective consensus are equally emphasized, while decentralization and token mechanisms stimulate the intrinsic motivation of the community. Users, while gaining autonomy, also actively participate in value co-creation, forming common goals that transcend individual interests.

"Community First" has become a new paradigm for the rise of Web3 projects. This means first gathering participants who share common values, establishing consensus among them, and developing into a highly active and cohesive community. Then, relying on community collaboration to design products, and achieving rapid and sustained business growth through community dissemination. Before the product-market fit, prioritizing the alignment between the community, market, and product is more critical.

A community-first approach can serve as an effective precursor to marketing strategies, potentially even replacing traditional marketing methods entirely in the context of decentralization and Web3. Building a community during the product development process and interacting with early members can provide valuable feedback and validation for ideas and products. An active community can drive network effects and viral spread, fostering a positive cycle of user acquisition, engagement, and retention.

Making community engagement a core strategy can:

• Obtain early feedback from potential users
• Build trust with early adopters
• Create a sense of belonging among members
• Promote user rise through the community network effect

Community building requires sincerity, empathy, inclusiveness, and a spirit of collaboration, placing the needs of the community above individual interests. Starting from the minimally viable community (MVC), it is possible to test whether the goals resonate with early members with low risk. Only 10-20 dedicated contributors are needed to form an MVC, and influencers and super users are ideal candidates for early members.

Community-member fit is reflected in the spontaneous interactions and participation of its members. Community-market fit means that the community can meet the needs of a broader audience, achieving spontaneous rise. Community-product fit is ensured through rapid experimentation and validation, making sure the product meets the needs of the target community.

A strong community provides social recognition for the product, becoming a powerful tool to attract new users. Through continuous interaction and iteration, members' sense of ownership can be cultivated, transforming them into product advocates. Community-driven rise is not limited to user acquisition; it can also enhance brand value through member co-creation.

This new rise framework is called "ACP Funnel":

• 受众(Audience): Attract people to engage in your story
• 社区(Community): Create a gathering space for those who identify with your brand
• Product (: A tool for the community to achieve their goals.

![Community First: Building Sustainable Power for Web3 rise])https://img-cdn.gateio.im/webp-social/moments-7b610927d5f1c0fdc224df8e299180d8.webp(

In summary, community-first means starting small, inviting early believers, deeply understanding their needs, and creating stories and products that resonate with them. This not only establishes product fit but also cultivates loyal advocates, laying the foundation for rapid and sustainable rise.

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