Zuckerberg is accused of Facebook "testing if users are underage" to sell advertisements: profiting greatly from children's insecurities, sadness, and social anxiety.

Former global policy director Sarah Wynn-Williams broke the news that Facebook targeted underage users to detect community anxiety words such as low self-esteem, and used it to advertise luxury goods, cosmetics and other products to children, so as to make a profit and cause controversy. (Synopsis: Former Meta executives broke the news that Zuckerer licked the complicity: secretly created a "Facebook Taiwan-Hong Kong censorship" tool and betrayed Facebook user privacy) (Background supplement: Zuckerberg's 46 billion magnesium meta-universe investment is lost? Social media giant Facebook last week broke out that providing speech tools for "China's editor-in-chief" to use sparked a controversy over speech screening in Taiwan and Hong Kong, and former global policy director Sarah Wynn-Williams' remarks at the U.S. Senate Judiciary Committee hearing caused controversy and exposed Facebook founder Zuckerberg to many potential lawsuits, but Meta spokesman Ryan Daniels quickly responded, saying the testimony was "inconsistent with the facts and full of false accusations." 」。 However, as the remarks were over, other content sent by Williams in Congress that day also began to be publicized, among which Facebook involved the specific "behavior orientation model" used by underage teenagers, which caused a lot of controversy, and Facebook suspected of using minors' anxiety and inferiority complex to sell advertising products. How to manipulate young people? Behavioral targeting or "intent targeting" is the current behavioral theory of the focus of online marketing, but also the focus of the algorithm, the use of web cookies and collection of user personal data for precise marketing, more suitable advertising to customers, to achieve better sales data, has been the norm in the industry. Usually, in order to avoid maintaining personal information collection disputes, websites will jump out of the button to consent to cookie collection before displaying official content, which is equivalent to asking customers to agree to stereotyped contracts such as "behavior targeted collection", but in previous cases, it has rarely been seen that social networking sites only inform and explain the content of the underage part, and Facebook's direct use of minors as part of the customized algorithm is also a cause for concern. Williams pointed out in Congress that Facebook used words such as "frustration" and "inferiority" to detect in an attempt to obtain consumers' emotions, and when the Facebook background determined through personal information and algorithms that the user was a minor teenager aged 14~17, it would push corresponding beauty products and products that could be shown off to peers and other advertisers for minors for use in response to their psychological state and community anxiety. At present, for users in the range of 14~17 years old, does Facebook have customized stereotyped contracts for children in various countries to fully remind users and parents of the relevant risks? As far as most of the user experience, as well as Facebook's denial, may not be enough reminders for Facebook, compared to Youtube and Twitch and other platforms that have gradually improved the relevant specifications for children in recent years, Facebook suspects that there are still unexploded bombs that have not been dismantled, and the storm has caused a community fryer. What should I usually do? For the customer groups targeted by the Children's Law (different definitions of age in various countries), if the industry has matters involving the rights and interests of minors in the website content, the first step will usually set up an age confirmation pop-up window to avoid disputes, even if the customer is underage (for example, if you lie about your age after registration, you still have to watch such as 18 prohibited content), the industry can also evade the responsibility of the first step by stereotyping the contract (three chapters of the agreement with the user in advance), and the industry can declare that they do not know that the user is a minor user. The problem with Facebook's revelation this time is that Williams said that Facebook knew that consumers were minors and deliberately used it, so it could not use the way that consumers had read the stereotyped contract to avoid responsibility, and its initiative to provide differentiated services to confirmed minors was in line with the stereotyped contracts of various countries, and the matters that should be recorded and not recorded in the stereotyped contracts of various countries' children's laws were fully disclosed to the guardians, and Facebook could not escape the blame in terms of website operation practices. Former Meta Global Public Policy Director Sarah Wynn-Williams In addition to breaking the news of using underage marketing ads, he also broke the news that in order to enter China, Meta cooperated with the Chinese government to develop censorship tools, Zuckerberg personally organized the Taiwan and Hong Kong censorship program, and in 2015 developed a censorship system codenamed "Project Aldrin" for the Chinese market, which is equipped with a "virality counter." counters), when a post exceeds 10,000 views, it automatically triggers the mechanism of review by the "editor-in-chief". The system is not only planned for use in mainland China, but is also being implemented mainly in Hong Kong and Taiwan. Facebook also suffered a recent setback in antitrust court, when the US Federal Trade Commission (FTC) violated antitrust regulations by acquiring competitors such as Instagram and Whatsapp when they were growing and thriving. FTC lawyer Daniel Matheson argues that Facebook has erected industry barriers and left consumers with no reasonable alternatives, hoping to force Meta to sell Instagram and WhatsApp to restore competition in the market. Jennifer Newstead, Meta's chief counsel, countered the "lack of evidence", and said that there are also platforms in the market, including TikTok, YouTube, X and LinkedIn, which are competitors, and it is an exaggeration to say that the acquisition and Instagram and WhatsApp leave consumers with no other choice. In any case, Facebook can be said to have encountered big trouble recently, this time the big trouble is completely different from the Libra business that can be cut with the subsidiary, this is a problem with the main product of Meta, how Zuckerberg will face these sky-high lawsuits, will be the focus of the industry. 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