SuiPlay Airdrop Launched, Can Saga's Wealth Creation Effect Reappear in 2025?

Airdrop before delivery, can the wealth creation narrative of "play-to-earn" hardware still run through?

Written by: Ding Dong (@XiaMiPP)

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SuiPlay 0X 1 players have started to "receive benefits"?

On April 11th, SuiPlay officially announced that it has joined forces with multiple partners, including @bluefinapp, @doubleup_app, @Scallop_io and @hippo_cto to issue token airdrops to pre-orders of SuiPlay 0X 1. This move is undoubtedly a market move to incentivize early supporters and accelerate device sales, and it also reminds many crypto players of the wealth effect brought by the Solana Saga mobile phone through the airdrop of BONK. As the first native Web3 portable gaming device, can SuiPlay 0X 1 replicate Saga's success path and become a new round of "wealth creation artifact" for crypto users?

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SuiPlay: A bridge between Web2 and Web3 gaming

SuiPlay is a gaming platform built on the Sui blockchain, aiming to break down the barriers between traditional games and blockchain games. The project is jointly created by Sui and hardware manufacturer Playtron, focusing on innovative experiences in the field of "gaming + blockchain". Through dynamic NFTs, on-chain asset confirmation, token incentive mechanisms, etc., SuiPlay is committed to giving players true ownership of digital assets, making games not only fun, but also "valuable".

The SuiPlay ecosystem supports a wide range of game genres, from mobile MOBAs to PvP battle games to social casino games. At the same time, the platform actively establishes cooperation with game developers, continues to enrich the content ecology, and gradually builds a cross-border game platform that integrates Web2 familiar experience and Web3 innovation value.

SuiPlay 0X 1 : An attempt at Web3 native handhelds

SuiPlay 0X 1 is the first portable Web3 native gaming device jointly launched by Sui and Playtron, positioning itself as a "next-generation handheld gaming console". It is compatible with traditional PC games, allowing players to seamlessly connect to platforms such as Steam and the Epic Games Store through their devices, while switching to Web3 mode with one click to experience on-chain games built on the Sui blockchain.

On the hardware level, SuiPlay 0X 1 provides strong performance support and is designed to meet the needs of mainstream games. At the software level, it is deeply integrated with the Sui blockchain infrastructure to provide a plug-and-play experience for Web3 interactions, lowering the barrier to entry for new users.

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As an early incentive, SuiPlay 0X 1 pre-order users will receive a soulbound NFT called "Eternal", which is divided into two tiers based on the order of purchase: the first 1,000 will be Mythic, and then Exalted. This NFT unlocks exclusive in-game rewards and subsequent token airdrops, which is an important credential to bind users' identities and rights.

Currently, the device is available for pre-order through the official website (suiplay 0x 1.com) for $599 (excluding shipping and taxes), and only accepts cryptocurrency (SUI, SOL, ETH) payments, and requires a Playtron account and compatible wallets. The device is expected to be shipped from June 2025 onwards, supporting global delivery, subject to regulations and logistics, China, Russia and other countries are temporarily excluded from the scope of delivery.

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As of April 2025, more than 9,000 units of the SuiPlay 0X 1 have been pre-ordered, and the initial market response has been positive, indicating that crypto gamers' acceptance of play-to-earn devices is on the rise.

On par with Saga: Is the wealth effect of SuiPlay 0X 1 expected?

Whether it's the pricing strategy (also $599) or the way users are incentivized through token airdrops, the market path of SuiPlay 0X 1 is reminiscent of Solana's Web3 phone launched in 2023 - Solana Saga.

The Saga was initially priced at $1,000 and later dropped to $599 due to poor sales. However, it wasn't the hardware itself that really made Saga famous, but the wealth it created. Saga came with an airdrop of 30 M BONK tokens, which were worth just a few dollars at the time. But as the price of the currency soared, the value of the airdrop once exceeded $1,000, far exceeding the selling price of the device. Saga users not only recovered their costs, but even doubled their profits, which aroused widespread attention and enthusiastic participation in the crypto community.

Since then, Saga has quickly emptied its inventory of about 20,000 units, and the "buy a phone and get free" model is regarded as a classic case of Web3 hardware marketing.

SuiPlay obviously hopes to replicate this wave of "wealth creation narrative" and cooperate with multiple project parties to carry out airdrops. However, unlike Saga's initial "neglected and then explosive" path, the current SuiPlay 0X 1 airdrop token has not yet shown similar value potential (currently it can only be called "pork knuckle rice"), and it is difficult to directly replicate the growth trajectory of BONK in the short term.

Can the SuiPlay 0X 1 run through the "Fortune Creation Model"? Also look at the following points

Potential appreciation of tokens and NFTs

If the tokens or NFTs in the Sui ecosystem can achieve unexpected growth when the market recovers, the "play-to-earn" story of SuiPlay 0X 1 will be convincing. If a dark horse project like BONK can appear, it will bring a great impetus to the empowerment of devices.

Community Activity and Content Ecology

Whether encryption devices can form user stickiness depends largely on community operations and developer ecosystems. Sui's ability to attract high-quality games and provide continuous gameplay updates is a key indicator of its long-term potential.

Overall Market Cycle & User Expectation Management

The formation of the "wealth effect" often depends on the boost of market conditions and the resonance of user sentiment. However, the current crypto market is still in a stage of volatility and reconstruction, and there is a lot of uncertainty. Although users' expectations for SuiPlay 0X 1 are high, if there is a lack of bright returns in the short term or the ecological progress is slow, emotional fluctuations may backfire the pace of the project. How to stabilize expectations and continue to release value in the context of the market is not yet fully clear will be an important test for the SuiPlay team.