Dialogue between Twinkle and Hazel: The breakthrough path of the short drama track and exclusive sharing

Introduction

In the context of the deep integration of Web3 technology and the entertainment industry, short dramas, as an emerging form of content, are becoming the focus of the industry with their high communication efficiency and strong sense of user participation. Recently, Twinkle, a pan-entertainment platform, and Golden Finance held a theme live broadcast, inviting the main creative team of the short drama "Black Amber of the Coin Sea Reef" and Hazel, a senior practitioner in the Web3 field, to have an in-depth dialogue on "Content Innovation and Globalization Opportunities of Web3 Short Dramas". This article summarizes the core views of the guests, reveals how the Twinkle platform leverages the Web3 entertainment ecology through short dramas, and explores the possible path for oriental narratives to lead the world.

1. Web3 Short Drama: User Co-Creation and Global Breakthrough

1. Decentralized Narrative: From Audience to Co-Creator

Kiki, the head of the Twinkle platform, pointed out that the biggest difference between Web3 short dramas and traditional content is the "reconstruction of user identity." "In Web2, the audience is just a consumer of content; whereas in Web3, they can be screenwriters, investors, and even decision-makers of the characters' fates." She explained this with an example of the platform's functions:

• Story branch voting: Users decide character actions through on-chain voting, with different choices triggering different endings;
• Task Incentive System: Watching episodes, sharing content, or participating in community tasks can earn NFT airdrops or token rewards;
• IP co-creation mechanism: Users can submit script ideas, and high-quality content will be included in the official universe expansion plan.

"We are building a 'content economy' where every interaction creates value." Kiki revealed that in the future, the platform will open a linkage feature of "story unlock + e-commerce actions", for example, users can exchange for the same NFT as in the drama after completing tasks, and even influence the character's image design in derivative products.

2. Global Payment and Cross-Cultural Communication

Regarding the internationalization potential of Web3 short dramas, Hazel proposed three breakthrough points:

Borderless Payments: Cryptocurrency payments lower the support threshold for multinational users;

Multilingual adaptation: Automatically generate multiple subtitle versions through smart contracts, covering audiences such as English and Korean;

Cross-regional collaboration: Invite global creators to jointly develop storylines, such as combining Southeast Asian folklore with DeFi mechanisms.

"Eastern culture has a unique narrative advantage in the Web3 field." Hazel cited an example of a short drama that the platform plans to launch, themed "traveling back to the early days of Bitcoin's birth," where the protagonist achieves a leap in wealth by foreseeing historical nodes. "This sense of reversal not only resonates with the Chinese audience but also attracts Western viewers' interest in Eastern narratives."

III. Twinkle Platform Strategy: Content Ecosystem and Professional Production

1. The middle path benchmarking Netflix and TikTok

In response to the question of whether to prefer the "Netflix-style boutique route or the TikTok-style fragmented dissemination," Kiki stated that Twinkle chooses "a combination of both":

Content Quality: Following Netflix's IP universe construction method, expanding side stories, community tasks, and character derivation stories with "Black Amber" as the main line;

Propagation logic: Drawing on TikTok's "short, flat, and fast" rhythm, the duration of each episode is compressed to 5-7 minutes, incorporating "imitable interactive Easter eggs" (such as character gestures and dialogue memes) to enhance users' willingness to share spontaneously.

She specifically mentioned that the platform has formed a professional film and television team, with directors who have participated in variety shows such as "Actors Please Take Your Places" and "Annual Comedy Competition," and are skilled at enhancing emotional tension with cinematic language. "In a scene where the 'protagonist discovers betrayal,' the subjective perspective is used to follow the action, and the camera movement from confusion to counterattack rivals that of a microfilm."

2. Technology Integration: From Abstract Concepts to Immersive Experiences

How to translate complex Web3 technology into accessible narratives? Kiki shared the team's creative methodology:

Event carrying technology: for example, using the scenario of "role funds being maliciously siphoned off" as a metaphor for DEX liquidity risk;

Mechanism-driven plot: The multi-signature wallet is designed so that "three people must hold the keys to unlock the treasure," allowing the audience to intuitively understand the technical logic;

On-chain meme adaptation: Real events such as the FTX collapse and the 312 crash are deconstructed into character conflicts, enhancing the immersion of the storyline.

"We don't want to do stiff technical popularization, but rather allow the audience to naturally perceive the rules of the Web3 world through character choices." She revealed that the platform plans to develop a series of short dramas called "On-Chain Sherlock Holmes," where the protagonist solves mysteries by tracking the flow of funds through addresses, subtly promoting the transparency features of blockchain.

IV. Future Outlook: Edutainment and Creator Economy

1. Short dramas as an entry point for Web3 education

Hazel believes that short dramas are the best medium to lower the cognitive threshold of Web3. "Younger users are more likely to accept the 'learn while watching' model, just like understanding history through online dramas." He suggested that platforms launch an "edutainment" section, integrating concepts like smart contracts and DAO governance into campus-themed plots, and even collaborating with universities to offer courses like "Earn Credits by Watching Dramas."

2. Creator Incentives and Community Building

Twinkle is building a "PGC+UGC" content ecosystem:

Professional team: Collaborating with veteran actors from TVB, idol stars from Taiwanese dramas, and KOLs in the Web3 field to ensure content quality.

User Co-Creation: Functions such as open script submissions and character design voting, where quality contributors can share in IP commercialization profits;

Project collaboration: Support brand-customized series, such as embedding DApp products in the storyline and guiding users to experience them through on-chain tasks.

"What we ultimately want to achieve is 'content as the entry point.'" Kiki summarized that Twinkle's ambition goes beyond just being a short drama platform; it aims to become a hub of the Web3 pan-entertainment economy, connecting creators, users, and the commercial ecosystem.

Conclusion: Can Eastern Narratives Define a New Paradigm for Web3 Entertainment?

In the current context where Web3 is reconstructing the rules of the entertainment industry, short dramas may just be a starting point. As technology and content become deeply intertwined, and users transition from being mere spectators to co-creators, a silent entertainment revolution initiated from the East is brewing. Every day in Web3 is filled with new legends, and our task is to turn these legends into exciting stories that everyone can participate in.

Live replay link:

Note: This article is based on the live discussion of the guests and does not constitute investment advice. The market has risks, and decisions should be made cautiously.