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The power of 'her' in the Web3 era. TruBit CEO Maggie Wu: Challenge yourself, bravely pursue your dreams.
Summary: The story of a "serial entrepreneur" who enjoys exploring new things. Article author: Ada, MetaEra In the turbulent Web3 industry, there is a Chinese female entrepreneur who, with courage, wisdom, and perseverance, has carved out her own territory in this challenging and opportunistic field. She is TruBit CEO Maggie Wu, a serial entrepreneur, a steadfast advocate for the Web3 industry. Her story is an inspiring saga that will motivate more women to bravely pursue their dreams. Serial entrepreneurs who constantly challenge themselves Maggie Wu's entrepreneurial story began in college, when her classmates were still enjoying a comfortable campus life, she was already shuttling between major companies for internships, accumulating valuable industry experience. In her own words: 'I knew very early on what I wanted and was willing to put in 100% effort for it.' After graduation, she went to the United States to engage in international trade. In this field, she successfully earned her first pot of gold in life with her own efforts and wisdom. However, she was not satisfied with this. Maggie Wu defines herself as a "serial entrepreneur" who likes to explore new things. Perhaps it is this curiosity that leads to the next story. In 2008-2009, the shadow of the global economic crisis was like a huge dark cloud covering the entire world, plunging countless people into panic. But Maggie Wu saw hope in this darkness. While others were shrinking in fear, she keenly captured new opportunities and entered the investment field without hesitation. This decision not only changed her own life trajectory but also laid the foundation for her future entrepreneurial path. In 2017, the wave of blockchain swept in. Maggie Wu got introduced to Bitcoin through a friend. She was deeply attracted by the potential of this emerging technology, started studying blockchain whitepapers, and understood the Ethereum ecosystem. After thorough research and contemplation, she firmly believed in the huge development potential of the blockchain and Web3 industry, so she decisively went All In and established Krypital Group, a fund specialized in investing in digital assets. Perhaps it is a confirmation of the saying, "Opportunities are reserved for those who are prepared." Due to encountering various cryptocurrency exchanges in the process of investment and gaining a certain level of understanding and accumulation through in-depth research on the exchanges, Maggie Wu saw the opportunity for the development of crypto finance in Latin America during a market research trip, which led to the start of TruBit's entrepreneurial journey. From international trade to the investment field, and then to the firm commitment to the Web3 industry, every transformation of Maggie Wu seems bold, but also highlights her personality trait of enjoying constantly challenging herself. When asked why she likes to constantly challenge herself and define herself as a 'serial entrepreneur,' Maggie Wu naturally said, 'Perhaps it's my personality, I naturally enjoy exploring new possibilities.' Perhaps influenced by the family environment, Maggie Wu has been curious about the business world since she was young. During the summer vacations in elementary school, she tried to engage in some small businesses and early on experienced the logic of buying low and selling high. She said with a smile, "I hope it's not just from 0 to 1, but also constantly challenging myself, breaking boundaries, and achieving from 1 to 10000." The Rise of TruBit: Upholding Compliance Operations and Diversified Team Management The story of TruBit is like an adventure full of surprises and challenges, with both accidental sparks and inevitable persistence. It was a chance encounter that led Maggie Wu on a journey to Latin America. Originally intended for market research and investment opportunities, she unexpectedly opened the door to a whole new world. In this vibrant yet somewhat complex land of Latin America, she keenly seized a huge opportunity - the Latin American market. This corner, overlooked by the traditional financial system, is facing inflation, currency instability, and the plight of a large number of people without bank accounts, making it difficult to obtain legal tender such as the US dollar. However, the decentralization and convenient transaction features of digital currency seem to be tailor-made solutions for them. Maggie Wu instantly realized that this market holds infinite possibilities, and she is determined to embark on a new entrepreneurial journey here. So, without hesitation, she plunged into the Latin American market and founded TruBit - a compliant digital currency platform. This platform not only covers digital currency trading, but also extends to various application scenarios such as payments, serving both B-end and C-end customers, committed to bringing more convenient and efficient financial solutions to the local market. TruBit has become her bold attempt in the Web3 field. She said with great vision, "Our vision has never changed, that is, we hope to promote the popularization and application of blockchain technology, truly integrate it into mainstream society, and create broader value." "Compliance operation" is the basic requirement set by Maggie Wu for TruBit from the beginning. However, compliance in conducting digital currency-related business in Latin America is almost uncharted territory. Regulatory agencies also know little about such emerging businesses and do not know how to regulate them. What's even more difficult is the long and arduous process of obtaining a license. From preparing documents to communicating with regulatory agencies, each step requires a great deal of time and effort. During this process, financial pressure, team management, and other issues also arise in succession. Faced with these difficulties, many companies choose to give up, but Maggie Wu did not. With firm belief and strong perseverance, she led the team to persist. After three years of hard work, they finally obtained the first compliant operation license for digital currency in Mexico. "Persistence is the key to our success," she concluded, "In this process, I have not only learned how to communicate with people from different cultural backgrounds, but also honed my ability to stay focused and move forward in challenges and uncertainties." TruBit's team members come from different countries and cultural backgrounds, including Mexicans, Americans, Chinese, Argentines, Brazilians, etc. How to lead such a diverse team is another important issue she faces. "First and foremost is respect, respecting the culture and customs of each country," Maggie Wu said. "We cannot manage everyone with one model, but we must adapt to local conditions, understand the ways of thinking under different cultural backgrounds, and establish a foundation of mutual trust and cooperation." At the same time, she also pays attention to selecting talents that align with the company's philosophy. During the recruitment process, she conducts multiple rounds of interviews and tests, not only assessing candidates' professional abilities but also focusing on their learning capabilities, teamwork skills, tolerance for different cultures, and alignment with the company's values. She hopes that team members can be proactive, continuously learn, and grow together with the company. Under her leadership, although the team of TruBit is not large, each member is outstanding, capable of working independently and collaborating closely to drive the company's growth and innovation. Currently, TruBit is focusing on applying digital currency and blockchain technology in the field of cross-border payments. "We see the huge potential of digital currency in cross-border payments, as it can effectively solve many pain points of traditional payment methods," said Maggie Wu. "Our goal is to provide efficient and cost-effective cross-border payment solutions for businesses." TruBit is currently mainly focused on B-end customers. Maggie Wu believes that the demand for digital currencies in the B-end market is huge. In Latin America, enterprises have traditionally relied on SWIFT for cross-border payments, which not only take 5-7 days to arrive, but also incur fees of up to 2%-3%. Enterprises lack better options. TruBit, on the other hand, relies on a professional team and compliant operations to provide a more efficient and cost-effective solution. Funds can typically arrive within minutes to tens of minutes, with transaction costs below 1%. At the same time, TruBit is also continuously expanding the C-end market. For Latin American immigrants in the United States, cross-border remittances used to rely mainly on Western Union, which not only had high fees and slow speeds but also required operations at physical locations. Now, they can complete transfers through TruBit at a lower cost and faster speed. In addition, TruBit serves B-end customers, indirectly reaching more C-end users in a B2B2C model, allowing more people to enjoy more efficient and inclusive cross-border payment services, truly integrating the application of digital currency into daily financial scenarios. "She" Power Awakening: Leading the New Journey of Women's Entrepreneurship As a female leader who has achieved certain accomplishments in the Web3 industry, Maggie Wu has a deep understanding of the role of women in this field. 'More and more women are joining this industry, which is amazing!' she exclaimed. 'Although it is still male-dominated, the proportion of women is gradually increasing, which gives me hope.' Maggie Wu believes that female entrepreneurship in the Web3 industry is like walking on a rugged mountain road, with both beautiful scenery and difficult challenges. "Women usually have more resilience than men, and are more able to withstand pressure," she said. "We won't easily give up, even if the road ahead is full of thorns, we will find ways to persevere." She also mentioned that women have a relatively strong risk awareness and are not willing to take risks easily. "This to some extent protects us from major risks, but it may also cause us to miss some opportunities," she lamented. When it comes to accessing investments and resources, women may face more difficulties. Maggie Wu recalled that she was often one of the few women at some high-end industry events, sometimes even facing scrutiny from others through colored glasses. "People tend to judge my abilities based on my appearance and gender, overlooking my professionalism and achievements," she paused, but then firmly said: "But I believe that women should not retreat because of this, but should instead work harder to prove themselves." When it comes to female role models, Maggie Wu thought for a long time. She believes that a true role model is not only successful in business, but more importantly, can have a profound impact on the future of society and humanity, and inspire others spiritually. "In fact, there are many outstanding female role models in the world, and everyone has something worth learning from. For me, the key is not gender, but the wisdom, courage, and influence they demonstrate," she said. Maggie Wu believes that outstanding female leaders have some common traits, such as resilience, ambition, and knowledge. "These traits allow us to persevere in the face of difficulties, set higher goals, and solve problems with knowledge," she said, "but everyone has their own unique experiences and personalities, and these experiences and personalities ultimately shape our unique selves." For young women who want to enter the Web3 industry, Maggie Wu has many suggestions. She emphasizes the importance of first clarifying one's goals and understanding what kind of person one wants to become. Before entering this industry, it is important to have a deep understanding and research of the industry and to develop a clear career plan. She also reminds young women to carefully choose job and internship opportunities. When submitting resumes, one should consider whether the job can enhance one's abilities and align with one's career plan. Maggie Wu is confident about the future of female power. 'I believe that as more and more women join this industry, the power of women will be seen by more people,' she said, 'Not only can we succeed in this industry, but we can also bring unique perspectives and values to the industry.' Maggie Wu's story is a wonderful bloom of women in the Web3 industry, and another powerful interpretation of the power of "her". Introduction of Maggie Wu Maggie Wu is a pioneer who has been deeply involved in the field of cryptocurrency for many years, as well as an outstanding investor and entrepreneur with over 20 years of global multi-industry experience. In 2020, Maggie Wu founded Galactic Holdings, dedicated to empowering Latin American users through digital financial products. Its products, including TruBit Business, TruBit Wallet, Mastercard prepaid cards, and TruBit Pro trading services, provide users with a comprehensive digital financial solution. Initially providing compliant fiat currency deposit and withdrawal services in Mexico, Argentina, Colombia, Peru, Brazil, and Hong Kong, TruBit has now expanded its trading, remittance, and payment services to Asia, Latin America, the United States, and Europe. Under the leadership of Maggie Wu, TruBit has emerged in the stablecoin-driven global payment field, not only innovating the traditional bank transfer model but also promoting the widespread application of cryptocurrencies globally.